Walmart Mp3 Hits 74 Cents, Gains Mac Support

Walmart today made an aggressive move against Amazon and Apple by lowering the prices of its MP3 Music Downloads store. The service now offers per-track downloads as low as 74 cents versus the 89-cent minimum of Amazon MP3 and iTunes’ fixed 99-cent price. Normal tracks are 94 cents, Wal-Mart says. The retailer also plans to drive users to the store through a tie-in with CD sales: starting from mid-November, those who order physical copies of albums either online or in stores get a free MP3 song from any artist or album.

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