Apple’s Rumored ‘Brick’ Manufacturing Isn’t All That Green

The thickest rumor churned from the blogger mill is that Apple’s new notebooks will be manufactured by carving notebooks out of a brick of metal using lasers and water jets.

Attached to the theory is that this new process will be more environmentally friendly. However, TreeHugger suggests the rumored process would still be very wasteful of raw materials.

“It generates a whole lot of noise, is a very dangerous process, and all that material carved away becomes waste, which would have to be collected and reprocessed to be used again, or, more likely, tossed,” TreeHugger’s Jaymi Heimbuch wrote. “In fact, it is a very wasteful process as a big percentage of the material is carved away and mixes with the water and abrasives. All that would have to go through some sort of (likely energy-intensive) processing if any of it were to be re-used.”

However, TreeHugger notes that the “Brick” process would still be a step forward for Apple, as it would eliminate the need for screws and folds, thereby reducing the energy required to produce those items and the overall notebook. The process would also spell out fewer personnel in the supply chain, implying a reduction in carbon emissions and energy used in that regard.

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