Switched On Riding Shotgun In A Traffic Jam




Often, a shotgun is used at the beginning of a dash, but not so in the world of connected GPS devices, where Telenav launched its Shotgun portable navigation device days after Dash decided to exit the hardware business with its pioneering Dash Express.

Unlike Dash, Telenav was no newcomer to the guided navigation space, being a leading provider of turn-by-turn navigation services to cell phones. Its customers include Sprint and AT&T, and consumers can subscribe to the service directly through Telenav — even if their carrier doesn’t support it — as long as their smartphone does. The product is free to download, but carriers charge a subscription fee for unlimited use, or offer it on a per-diem price. Because it is designed for an inherently wireless device, Telenav software includes features such as traffic notification, which is a premium feature in portable navigation devices.

In addition to physical advantages such as the large screen, the Shotgun has at least one important advantage over Telenav’s cell phone services. Since its maps are local, the device continues to route even when you drive outside of cellular coverage areas. But there’s at least one holdover from its cellular heritage that Telenav needs to shed on the Shotgun — an unceasing, bright blue LED signaling wireless connectivity, which is hugely distracting to the driver, especially at night. Perhaps a bundled strip of black duct tape will do in the meantime.

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Posted On 15 November, 2008 @ 1:26 pm

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